Jasmine’s love for music started early, growing up in a household filled with soul and inspiration. Her mom—pictured here—was her biggest influence and supporter from day one.

By her teen years, Jasmine was already managing her first artist, DJ Johnny Wishbone, producing school talent shows, and securing sponsorships like McDonald’s for the events she led—showing that her passion and hustle were undeniable from the start.

By day, she was in class at Howard U. By night, she was running New York promo streets—interning at Def Jam, passing out artist posters, and packing up pink cookies for LL Cool J’s legendary album campaign. The grind was real—and Jasmine was built for it.

Fresh out of Howard U, Jasmine hit the ground running at Def Jam. She quickly rose from Promotions Coordinator to Product Manager, leading iconic rollouts for Jay-Z and DMX at the same time. During this era, she built a powerful bond with DMX, who became like a brother to her both in and beyond the industry.

Jasmine went from label life to co-leading her own boutique agency, The Endeavour Agency, alongside Mandy Aragones—wife and manager of hip hop legend Slick Rick. With a sharp eye for talent and a passion for purpose, she continued shaping culture from behind the scenes.

At The Source, Jasmine led marketing and operations during a pivotal moment for the iconic brand. But a conversation with a colleague planted a seed: what if she brought all this industry knowledge into the classroom?

Jasmine stepped into education with the same passion she brought to the music industry. She taught at multiple colleges before becoming the only full-time administrator in Monroe College’s School of Business. She blended textbook knowledge with real-world experience, empowering students with industry gems and a deeper sense of purpose.

Her work in education and culture earned her a Congressional Honor—one of many awards that proved her reach was bigger than music.

Handpicked by Warner Music exec and Howard alum Julian Petty, Jasmine relocated to D.C. to launch the Warner Music/Blavatnik Center for Music Business at Howard University. Within months, the program earned a spot on Billboard’s list of Top Music Business Schools—and it has held that title for three years and counting.

From Queens to Accra—Jasmine hit the mainstage at Panafest in Ghana, Africa’s largest cultural festival, delivering a powerful keynote that sparked her next big vision.

Jasmine was invited to keynote Black History Month events for Ross Stores and Cognosante—a leading medical technology company founded by businesswoman and philanthropist Michele Kang—delivering powerful talks to hundreds both virtually and in person with her signature energy and insight.

Jasmine brought the diaspora together through the West Africa Music Arts (WAMA) Festival in Ghana, a global cultural exchange for students, creatives, and dreamers. The inaugural event attracted over 20,000 attendees.