HER JOURNEY. HER VOICE. YOUR INSPIRATION. COMING SOON.

Jasmine “Jazz” Young didn’t just witness Hip Hop history—she helped write it.

From crafting million-dollar campaigns at the legendary Def Jam Records to guiding the marketing rise of cultural icons like Jay Z, DMX, and Slick Rick, Young's fingerprints are on the pulse of the culture. Now, in The Architect of Influence, the Billboard Global Power Player and award-winning professor pulls back the curtain on the untold strategies that built empires and broke the charts. 
Part memoir, part masterclass, this game-changing book fuses behind-the-scenes stories with real-world frameworks that teach you exactly how to stand out in a saturated market. 
You’ll discover:   
  • The branding blueprint used to turn raw talent into household names  
  • How to develop a movement—not just a message    
  • What schools won’t teach you about positioning, storytelling, and leveraging influence    
  •  The modern-day marketing commandments for creators, entrepreneurs, and industry leaders 
  • Why legacy branding beats going viral—and how to do both  
Whether you’re an artist, entrepreneur, or executive-in-the-making, this isn’t just a book—it’s a playbook. Jasmine has branded the legends. Now, she’s giving you the formula to become one.

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